Simply White: Benjamin Moore's 2016 Colour of the Year
Between the Sheets

Simply White: Benjamin Moore's 2016 Colour of the Year

Did you hear that Simply White is Benjamin Moore's 2016 Colour of the Year? While some may argue that white is not actually a colour and therefore not worthy of this title, we would argue the opposite - white is a complex shade that's simplicity is actually its strongest asset. White makes its own bold statement, and represents purity, calmness and perfection. In our chaotic world, white takes a stand against the noise. 

“The colour white is transcendent, powerful and polarizing – it is either taken for granted or obsessed over,” said Ellen O’Neill, Creative Director of Benjamin Moore. “White is not just a design trend, it is a design essential", she says. "Of the top ten best-selling Benjamin Moore colours, variants of white occupy five spots. It was inevitable that we would ultimately recognize it as our Colour of the Year."

There's a reason why our store is filled with white, from sheets to towels to robes. White unifies all styles; whether your design sense errs on the pared-down Scandinavian side, you favour bold brights, or boutique-hotel chic is your jam, white acts as a clean and simple backdrop to execute your vision. White also highlights the detail of a room (architectural details, shapes, etc.) the way no other colour can.

Monochromatic white bedroom via Sabon Home

This brings us to the use of white in the bedroom. White is favoured by designers and amateurs alike for it's fresh and uncomplicated feel. It transcends all trends, and has a timeless appeal. Many of our customers have all white bedrooms, and we love helping them make their bedrooms shine (without looking too stark).

It's no wonder that white sheets are our top selling sheets; nothing else conveys calmness and relaxation rather than pure white. What is the secret to the perfect white bedroom? A mix of textures and shades of white. Combining white percale sheets, with an ivory throw, with an oyster coverlet will create a room with depth, warmth, and complexity.


Add texture to an all-white bedroom with our Veraluna Pintuck collection.


It's all about the mix; our White Mink Fur Throw adds a layer of softness to a white bedroom.


Add new shapes via a diamond-quilted matelasse blanket, like this Lavato Ungaretti White one.