Our New Website Has Arrived!
Between the Sheets

Our New Website Has Arrived!


Creating your dream bedroom has never been easier. It's a simple click, swipe, or tap to a better night's sleep.

Finally... it's here! After many months of planning, designing, and testing (not to mention our design team's many coding sessions into the wee hours of the morning), we're thrilled to announce that the new Au Lit Fine Linens website has officially launched!

Here's a bit of background: our last website redesign happened way back in 2012. We loved the gorgeous aesthetic and ease of navigation, and our customers did too. We were even chosen as one of Shopify's "30 Most Beautiful and Creative Commerce Website Designs". As soon as we launched the site, online sales took off and we've never looked back. 

However, during the last few years, we've noticed a huge shift in the way in which our customers shop. While shopping from a laptop or desktop computer was once prevalent, it's apparent that the majority of our customers are now perusing the site from their tablet or mobile phone. We knew that we would need to make changes and modernize our site to account for the changes in the world of e-commerce.

We were thrilled to find The New Beat, a boutique Toronto design firm that tirelessly worked with us to create a site that would capture the essence of our Yonge St. flagship boutique in an online storefront. Although we've kept many of the same elements as our previous incarnation, they have worked to make the site more beautiful, more functional, and easier to shop than ever.

Over the past few years, our dedicated online support team has fielded questions from thousands of customers about shopping on our website. We want you to know that we've listened to your concerns, taken your suggestions and considerations into account, and we're thrilled to present a final product that we think you'll love.

For starters, we've streamlined our navigation system, further organizing each product grouping and making each selection more easily accessible. We believe that one of our greatest strengths is our educational component, so we've added relevant articles, guides, and videos adjacent to each product, making all of the information that you need to make a decision available at your fingertips.

We've also added many new components that our customers have been asking for: our linens are now easily grouped by colour choice, the swatch ordering system has been refined, and we've even launched a brand new "Shop the Look" feature, where you can quickly and simply shop the contents of several professionally designed bedrooms. In short, it's easier than ever to create the bedroom of your dreams.

We invite you to explore our new site, or view some highlights below!

We would love to hear from you with your questions, ideas, or suggestions for our website. Give our online support team a call at 1-800-363-6080 or send us an email at info@aulitfinelinens.com.