Buying authentic quality linens online is definitely more daunting than ordering a book from Amazon or a pair of shoes from Zappos. We understand that, which is why we want to help you feel confident when you make your purchase.

Here are some tips that will guide you in your E-shopping experience:

1. Request a swatch before your make your purchase, especially for your sheets. There are so many thread counts out there, and so many choices of weave - percale, cotton satin, linen - that we strongly encourage you to touch as many swatches as you can before deciding which is your absolute favourite. Swatches won't always be available in every collection, but again, insist on it for your sheets. Click here to request a swatch.

2. Get educated about all the industry buzz words. (See our Thread count 101 video.) Make sure you are purchasing authentic quality, which doesn't just mean a high thread count! The cotton should be 100% Egyptian (and should say so on the package, as well as on the company's website.) The thread count should also be written on the package and the website, as should the country in which it was made. If the product's thread count is not stated anywhere, it's a good idea to probe a little deeper. That way you can comparison shop.

3. When buying duvets and pillows, it's important that the products have been approved by the Down Association (in Canada it's DownMark.) We recommend choosing European or Canadian goose down, made in Europe or Canada. The shell should have a baffle box construction so there is no clumping, and a high thread count shell (300t.c +) to ensure softness and lightness and no crunching.