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Back by popular demand: The Dirt on Down

We care about your sleeping experience and choosing a good duvet is a big part of that. More importantly, we want to make sure you're getting good value.

Here's what you need to know when purchasing a quality duvet:

1- Make sure it's goose down, preferably Canadian or European. Trust the brand you're buying. (Remember, duvets can be stuffed with anything!)

2- The quality of down is measured in Loft (Fill Power). A lofting power of 400–450 is considered medium quality, 500-550 is considered good, 550–750 is considered very good, and 750+ is considered excellent. This doesn't mean you can only buy 750+ and up, but now you understand the difference and you can make a personal decision.

3- Shell thread-count should be above 300. The thread-count of the shell does affect how the entire duvet will feel. This allows for the down to move around beautifully and does not “crunch” as some lower thread-count shells do.

4- We recommend a baffle-box construction so the down remains evenly spread out.

Watch the video for more details on choosing a quality down duvet.

Are you happy with your duvet? Let us know by leaving a comment or on Twitter and Facebook!